Brand Assets
Daresni Brand Assets
Official Daresni logos, colour palette, typography and photography guidelines for press and media use. Always use approved assets — do not recreate or alter the Daresni brand.
Brand Assets Overview
Primary Logo
The Daresni logo is available in three variants: full colour on white, reversed white on navy, and the icon mark only. Always use the approved SVG or PNG — do not redraw, recolour or distort.
Primary Logo
Use on white and light backgrounds
White Logo
Use on navy and dark backgrounds only
Icon Mark
App icon and favicon usage only
Colour Palette
The Daresni brand palette is precise. Use only approved hex values — do not approximate or substitute.
Daresni Maroon
#9B1B2B
Daresni Navy
#112447
Daresni Gold
#FFD166
Background
#F8FAFC
Text / Ink
#17212B
Typography
Daresni uses Plus Jakarta Sans exclusively. Do not use any other typeface in brand communications.
Display / Headline — Plus Jakarta Sans 800
Helping families discover better learning.
Subheading — Plus Jakarta Sans 700
Trusted tutors, coaches, institutes and camps.
Body — Plus Jakarta Sans 400
Daresni connects families with trusted educators through one seamless platform. Every profile is verified. Every booking is secure. Every family saves time.
Label / Eyebrow — Plus Jakarta Sans 700, uppercase, letter-spaced
Trusted · Verified · Family-First
Photography Style
Daresni photography is warm, authentic and human. Avoid stock photography clichés. Prefer real families, real educators and real learning moments.
Do use
Natural light · Real people · Warm tones · Genuine moments · Families learning together
Do not use
Staged stock photography · Overly corporate · Cold lighting · Generic school imagery
Example image
To be inserted in Sprint 3
Usage Guidelines
These rules apply to any use of Daresni brand assets in print, digital or broadcast media.
Always use the provided SVG or high-resolution PNG logo files.
Maintain the minimum clear space around the logo equal to the height of the 'D' letterform.
Do not alter, recolour, stretch or rotate the Daresni logo.
Do not place the primary logo on photographic or busy backgrounds without the white or navy version.
Do not recreate the Daresni wordmark in a different typeface.